DIPLOMA IN INTERNATIONAL MARKETING

    The objective of the Professional Diploma in International Marketing and Internationalization (eLearning) is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to global marketing of an exporting company: international pricing, product, promotion, brand, segmentation, international distribution, export department, intercultural management, internationalization and foreign direct investment (FDI), Intellectual Property Rights (TRIPS), No to Corruption in International Business...

    Course Modules

    •             International Marketing 

    •             Global Market Research 

    •             International Product / Service Policy 

    •             International Pricing Policy 

    •             International Promotion Policy 

    •             International Distribution 

    •             International Segmentation, Brand, and Positioning 

    •             Export Department 

    •             Intercultural Management 

    •             Internationalization 

    •             Foreign direct investment (FDI) 

    •             Conference on Trade and Development (UNCTAD) and FDI

    •             Investments abroad

    •             Intellectual Property Rights (TRIPS) 

    •             World Intellectual Property Organization (WIPO)

    •             No to Corruption in International Business 

     

    Training Format: 

    • All materials are made available through our Online Learning Platform

    • Students should commit approximately 5-6 hours of their time per week

    Materials Provided: 

    Online delivery of curriculum materials, exercises and templates.

    Assignments:

    In order to demonstrate their understanding of the course content, students will be required to submit assignments at the end of every month.

    Duration of course – 6 months

    REGIONS TARGETED: Global

    Courses Fees € 800

    To register for course, please contact:

    Online Training Coordinator

    Africa Institute for Project Management Studies

    Email: info@africadevelopmentresources.org

    Website: www.africadevelopmentresources.org