This online course includes everything you need to know to come up to speed on social media management strategy and tactics. Update your professional skills for today’s digital job market. Learn social media management anytime, anywhere on any device.

Module 1: Introduction

•             Overview

•             Housekeeping

•             Social Business

•             Realistic Objectives

•             Value Proposition

•             The Business Case

•             Control vs. Credibility

•             Engagement

•             For the Enterprise

•             Disruptive Impact

•             Impact on Reputation

•             Strategy and Tactics

Module 2: Hands on Training

•             Launch a Blog

•             Google Analytics

•             Measure RSS

•             Embed Photos

•             Embed Power Points

•             Custom Newsfeeds

Module 3: Mobile

•             Audio via Mobile

•             Video via Mobile

 

Module 4: Case studies

•             US Dept. of Defense Social Media Policy

•             PSNH Crisis Communications Incident

•             Toyota.com Live Streams Prius Reveal

 

 

In order to demonstrate their understanding of the course content, students will be required to submit assignments at the end of every month.

Duration of course – 6 months

REGIONS TARGETED: Global

Courses Fees € 800

To register for course, please contact:

Online Training Coordinator

Africa Institute for Project Management Studies

Email: info@africadevelopmentresources.org

Website: www.africadevelopmentresources.org