DIPLOMA IN MANAGEMENT OF SMEs
COURSE OVERVIEW
SMEs might think that sustainability is only relevant to large companiesthat for a small business, the administrative and financial costs outweigh the benefits. However the aim of an average entrepreneur (SMEs, owners in particular) extends beyond profit-making. Business growth and expansion constitute key objectives of SMEs.
Course Modules
Module 1: Defining Sustainability - An SME approach
Module 2: Role of SMEs in Economic Development
Module 3: Business Risks Facing SMEs
Module 4: SMEs Risks Management
Module 5: SMEs Sustainability
Module 6: Business Perspectives and Future Trends
Module 7: Management Skills
Defining the strategy of business objectives
Difference between manager and leader
Characteristics of leadership
Principles of leadership
Definition of the human capital strategy
Alignment of human capital
Module 8: Business Model
Definition of the business model
The value proposition
The clients
The infrastructure
The profitability of the company
Module 9: Commercial Management
The concept of marketing; opportunities identification
Consumer analysis
Segmentation and positioning
Product strategy
Price strategy
Training Format:
All materials are made available through our Online Learning Platform
Students should commit approximately 5-6 hours of their time per week
Materials Provided:
Online delivery of curriculum materials, exercises and templates.
Assignments:
In order to demonstrate their understanding of the course content, students will be required to submit assignments at the end of every month.
Duration of course 6 months
REGIONS TARGETED: Global
Courses Fees 800
To register for course, please contact:
Online Training Coordinator
Africa Institute for Project Management Studies
Email: info@africadevelopmentresources.org
Website: www.africadevelopmentresources.org