The Professional Diploma in Digital Marketing will provide you with a strong foundation in the core concepts of digital marketing. It will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.

Learners will benefit with the following  

• The fundamentals of social media marketing
• How to create engaging and effective marketing content
• How to develop a social media network strategy featuring both organic posts and paid advertising on Facebook,  Instagram, LinkedIn, YouTube, Pinterest, Snapchat and more!
• The art of mastering your own personal brand on social media
• How to convert your social media marketing followers into customers
• How to implement and manage a highly effective email marketing strategy

Course Modules 

1. Introduction to digital marketing
2. Search Engine Optimization
3. Email Marketing 
4. Display and video advertising
5. Social Media marketing
6. Digital Marketing Strategy
7. Analytics with Google Analytics 
8. Content Marketing
9. Website Optimization 
10. Paid Search with Google Ads

Training Format: 

• All materials are made available through our Online Learning Platform

• Students should commit approximately 5-6 hours of their time per week

Materials Provided: 

Online delivery of curriculum materials, exercises and templates.

Assignments:

In order to demonstrate their understanding of the course content, students will be required to submit assignments at the end of every month.

Duration of course – 6 months

REGIONS TARGETED: Global

Courses Fees € 800

To register for course, please contact:

Online Training Coordinator

Africa Institute for Project Management Studies

Email: info@africadevelopmentresources.org

Website: www.africadevelopmentresources.org